![]() What are sellers’ concerns? What do they want from us as agents? In the same study, the National Association of Realtors put that exact question to sellers: We aren’t doing a good enough job of sharing our USPs with our clients.Įither way, it’s time to change the way we talk to our sellers! So what can we do to better show our value to sellers…? Addressing Your Sellers’ Concerns Our USPs aren’t compelling enough to convince our clients that we’re the right person to sell their home. This means that the majority of repeat sellers worked with one agent, then a different agent, then a different agent again!Īs the data shows, very few sellers work with an agent they worked with previously when it comes time to sell their home. For repeat sellers, only 24% worked with an agent they worked with previously.Out of all the first-time home sellers, only 17% worked with the agent they used previously.Is it compelling? Informative? Will a potential seller know exactly what we’ll do to sell their home faster and for more money than anyone else?īefore you answer, let’s take a quick look at some data from the National Association of Realtors. While most of us have a ready answer to this question that we’ve developed over the years, we need to ask if it’s good enough. Your answer to this question is essentially your Unique Selling Proposition, or USP-the narrative or story that defines why a client should choose you over the agent down the street. Ask yourself: Why should a home seller work with me?
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